The Selling Of Masculinity

The Selling of Masculinity

The search for an identity and one’s own definition of what it means to be a man is an important part of maturity for young men. It’s not surprising that many men look to popular culture for what male behavior is supposed to be and how we’re supposed to display it. But male-oriented advertising too often uses hyper-masculine images to sell products. So let’s take a look at just what they’re selling.