Those who are familiar with the power and pervasiveness of the thin ideal may be surprised by “reverse retouching” – where editors now adding curves and inches to create more voluptuous figures. But there’s nothing new about it. It’s just more illusions to form a new standard of normal for women’s bodies and more unnatural and unachievable beauty ideals for real-life females to fall short of.

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Known as “reverse retouching,” editors are now adding strategically, meticulously placed curves to create idealized hourglass figures on otherwise small, thin frames. We’re all for breaking out of the trap of thin ideals being used to sell EVERYTHING. But is Photoshopping to add “curves” a step in the right direction? Absolutely, undoubtedly, without question, NO. Here’s why.

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There’s been much talk about modesty being “better.” But when we judge girls and women for the skin they are or are not showing, we are minimizing them to their bodies and repeating the shame-inducing belief that female bodies must be covered to protect boys and men who can’t be held responsible for their thoughts or actions. Women and girls are more than just bodies – let’s treat them like that.

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