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Here’s the Major Problem With White Beauty Standards

July 17, 2016 by Franchesca Ramsey and MTV Decoded

Editor’s Note: This video uses the word “crazy” in a way that has ableist connotations. While we love the informative content of the video, we know that ableist language is harmful, and we hope that as more and more people learn why, we will collectively erase this language from our vocabulary forever.

“You think you don’t matter as much.”

Light skin, slim nose, straight hair, big eyes – is this the only recipe for beauty?

Spend enough time with mainstream media, and you might think so – which spells out a recipe for disaster for so many women of color.

In this awesome episode of MTV’s Decoded, five women of color break down how whiteness is at the center of our cultural idea for beauty.

Find out what Decoded host Franchesca Ramsey, TV writer and Feminist Ryan Gosling creator Danielle Henderson, comedy writer Rekha Shankar, comedian Lily Du, and makeup artist Delina Medhin have had to deal with as women who don’t fit such a narrow definition of beauty.

Their stories show just how damaging white beauty standards are, and why representation matters. And if you still don’t believe them, they’ve got a little game you can play to find out for yourself how ridiculously whitewashed our society’s standard of beauty is.

With Love,
The Editors at Everyday Feminism

 

Click for the Transcript

Franchesca: People have actually said to me, “Are you mixed with something?”

Danielle: “You don’t even look black!”

Lily: “You have pretty big eyes for an Asian person.”

Delina: “Is that really your nose?” What?

Danielle: White beauty standards are when whiteness is the default and it becomes the cultural ideal for beauty.

Franchesca: It’s usually a slim nose…

Rekha: Having light skin.

Lily: Big eyes. Long lashes.

Delina: And hair that is the absolute opposite of mine.

Danielle: What’s wild is that if you’re white, you might not even see it because it’s so pervasive.

Franchesca: So this shade is nude. Spoiler alert: not all of us look like this when we’re naked.

Rekha: Ohh, nude-colored stockings. I mean, not for me, but for somebody for sure.

Lily: This is eyelid tape, or eye-charm. Charming because you can finally get those Western eyes you’ve always wanted.

Rekha: This is fair and lovely skin lightening cream.

Danielle: Look at how sad this lady is in the back. She’s so sad that she’s brown.

Rekha: First, she was sad and dark-skinned. Now, she’s scientifically more marketable.

Lily: What the [bleep] is this?

Franchesca: Apparently, if you use this, you can change your race.

Delina: Like, this is not a before and after.

Franchesca: It really starts to make you feel like you don’t belong, like who you are is different and not acceptable.

Danielle: There’s even a phrase within black communities called “good hair,” and “good hair” is hair that is not kinky, not difficult to comb, and more closely mirrors the silky or soft hair of a white person.

Franchesca: There’s absolutely nothing with my natural hair, and I remember, when I was in college, I started my locks, my uncle told me that there was no way I was going to get a job with my nappy hair. What was really messed up is I’m pretty sure he was trying to help me.

Delina: When I would interview, I would always pull my hair back and then I would show up to my first day like this, so then I’d be like, “Take a picture of me like this so this can be on my I.D.”

Rekha: Even globally, white beauty standards are a huge thing.

Lily: If you travel to China, there’s also just, like, white people on the billboards for like Chinese clothing lines, which is very weird.

Delina: Even in my own family, people would point out that my brother is like a little bit darker skinned than me. Why does that matter? If it was like a white family and one of the kids was tanner, no one would give a crap about that.

Lily: I have a family photo where it looks like they put the worst Instagram whitening filter on us and just turned it whiter and weirdly blurry.

Franchesca: Alright, so if you don’t believe me that white beauty standards are a thing, let’s play a little game. Do a Google image search for a “beautiful woman.” Let’s see here.

Rekha: White woman, white woman behind wall…

Lily: We got blondes, we got brunettes. Takes awhile, but you finally see a redhead.

Delina: There really is still nobody. This is crazy.

Lily: I see Jennifer Lopez. Does she count?

Franchesca: Now, Google image search “unprofessional hair style.” Oohh, a significantly larger percentage of black ladies!

Delina: I like that one. I’ve had that one.

Rekha: Another black woman, black woman, black woman, black woman.

Franchesca: This girl’s hair is really cute!

Danielle: The problem is that all of these social messages that you get about what is and who is beautiful influences who you think is beautiful. Representation matters, and it matters because we can raise entire generation of people who don’t carry this cultural baggage with them.

Rekha: Without representation, on a subconscious level, you don’t think you matter as much.

Franchesca: And so we have to see different representations of beauty, and women of color, and womanhood, so that we can know that who we are is just fine.

Delina: Like, legit, two different people’s legs. That’s crazy.

 

To learn more about this topic, check out:

  • 10 Ways the Beauty Industry Tells You Being Beautiful Means Being White
  • Beauty Whitewashed: How White Ideals Exclude Women of Color

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Franchesca “Chescaleigh” Ramsey is a graphic designer and video blogger based out of New York City. With over 100k subscribers on her two YouTube channels, Chescaleigh and Chescalocs she and her videos have been featured on numerous style and entertainment blogs and news publications including MTV, The New York Times, Essence.com, and The BBC. In addition to making YouTube videos, she’s the writer-at-large for Upworthy.com and host of the MTV News webseries “Decoded”. Follow her on Twitter @chescaleigh.

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Filed Under: Posts, Videos Tagged With: Gender, no-body-ad, Race & Ethnicity, Self-Worth

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